Working with influencers and paid ads is an art form in itself.

Influencers can either hurt or help your business's success. Working with the right influencers is crucial to your place in the social world. We have found that working with a select few has been much more successful than trying to use tens of influencers. Scroll to see some of their work. We love using influencers to bring a fresh, new take to the branding that we might have missed. They might love a entree that we haven't been promoting, or bring a new aesthetic.

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Fine tuning the demographic and location of the ad is the most essential part of any ad. In the images to the left, you can see some of the numbers from various ad campaigns. Since we have a smaller budget, as a mom and pop restaurant, we prefer to run smaller campaigns, instead of one large campaign for the month. It has proven to be more effective. We also Boost Instagram posts for just $5 here and there, which has also shown a lot of growth.

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The first row and third image from the left is our opening two weeks. We put a lot of money into paid ads, as well as using Facebook Groups to promote our opening day and it was highly successful.