While working at McGrath's Irish Ale House I was responsible for all of the social media, including all of the copy, content development, photography, paid ads, and scheduled postings.

I started at McGrath's when the restaurant opened in November 2020. Since, I have accumulated a following of 850+ on both of our main channels, Instagram and Facebook. 

I also send out a weekly e-mail that is received by 3,800 Loyalty Members in the LWR, FL area. 

Utilizing Adobe Lightroom, Photoshop, and Spark Posts I create a moody, dark advertainment to match the Irish Pub atmosphere the restaurant also creates. I am responsible for all of the photography of events, food, and happy guests. I am also hands-on with all of the managers to create content that conveys the message they want.

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Working with influencers is a huge aspect of the marketing that we do at McGrath's. You can find some of their work here, and here. We are working to regulate a flow of influencers, bringing our favorites back to create genuinely engaging content. We find that having a smaller amount of dedicated influencers has worked better than a large number. 

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When not putting our budget into influencers, we are putting it into paid ads. Creating the perfect audience is the most essential piece of the puzzle. After about six months of training on these perfect demographics, I find that I can cater to a specific demographic with ease.